“We chose this colour because we felt that it was an unconventional shade for an unconventional time, something that could present us with a new vision. It’s a colour that really vibrates with vim and vigour, that demonstrates a new signal of strength, which is something we all need for a more optimistic future.”
LEATRICE EISEMAN, EXECUTIVE DIRECTOR OF THE PANTONE COLOUR INSTITUTE
Viva Magenta is a bold colour yet used in the right environment and understanding that a little goes a long way, this colour can provide a fabulous impact throughout your home.
Its rich tones are warming yet daring, vibrating with ‘vim and vigour’. At our Grange development in Wakefield, interior designer, Suzy, has created a striking feature wall in the kitchen and added linen/magenta seating and cushions to balance the impact. Add in Viva Magenta coloured table linens, flowers, and candles to create a romantic dining table. The theme continues throughout the house with pops of colour including blinds, two accent chairs in the lounge, a headboard in one of the bedrooms and many cushions and accessories to pull the look together.
This shade of magenta works well in a modern or a traditional setting, with the colourway often found in grand houses and manors, nestling beautifully with dark greens, mustard yellows, deep violets, and plum tones – think decadent dining rooms and book filled libraries. For a contemporary feel, marry the colour with neutral and earthy tones, and use in a lounge or home office – after all, the colour is said to present us with ‘a new vision!’ Wood furniture from the dark end of the scale – walnuts and wenge – work well, as do wood rattans and lighter oaks. Leather, velvets, boucle – many fashionable materials will co-ordinate nicely too.
If you’re looking for a bit of va va voom, then Viva Magenta could be your perfect partner – and with Valentine’s Day just around the corner, its red undertones could be your perfect choice in creating a romantic atmosphere.
Eiseman adds “It’s brave, it’s fearless, it’s pulsating, and it promotes optimism and joy.” If you’re feeling daring, you could even clash Viva Magenta with orange, red or pink.
And it’s not just in interiors where the colour is proving popular. The fashion industry is embracing all things Magenta on their runways, and with the fashion and interiors industries sharing close links, we can look forward to seeing a lot of this colour in 2023.